I don't understand.

Why do newspaper headlines have to be puns? It makes me angry. I can't imagine that the journalists love it; they seem like a pretty jaded, un-cute kind of bunch to me. Example: can you imagine that Sharon Lem from the Toronto Sun wanted to name her article on the growth-stunting properties of cigarettes "Teen Smokers Fall Short?" I cannot imagine that she did. Although, the paper that she writes for also has a headline with the word "Perv" in it, so maybe she knew what she was in for.